1
A/B · Announcement Bar
Sets the shopping incentive before the hero. Rotating messages test which lever — price, free shipping, or freshness — earns the most scroll-through.
Hypothesis: leading with the $149 free-shipping line lifts AOV vs. a generic “sale on now” banner.
FragranceBuy
Canada’s Online Fragrance Warehouse
⌘ K
2
CRO · Header & Search
Fragrance shoppers arrive knowing a brand or scent. An oversized, always-visible search bar is the single highest-intent path on the page.
Hypothesis: prominent search increases search-led sessions, which convert 2–3× browse sessions.
Canada’s Online Warehouse Sale
Authentic designer scents.
Authentic designer scents.
Warehouse prices.
Up to 70% off.
Shop designer, niche, testers, gift sets and hard-to-find fragrances — every bottle 100% authentic, every price a true warehouse deal. No lineups. No added duties.
- Authenticity guaranteed
- Canadian-owned
- Fast shipping
- Secure checkout
SALE
Warehouse
Pricing
Pricing
3
A/B · Deal-Led Hero
The hero must answer “why buy here?” in three seconds: authentic + cheaper + fast. The discount sticker over a premium bottle holds the value/trust tension in one image.
Hypothesis: deal-led headline + sticker beats a lifestyle hero on first-click engagement and Shop-Deals CTR.
Door Crashers
View all deals →
Best deals this week
Refreshed every week. When a price drops this far, stock moves fast.
5
A/B · Best Deals Grid
Answers “what’s the best deal right now?” The big struck-through retail price, brick-red % tab, and live stock urgency are all engineered for fast clicks and quick-adds.
Hypothesis: curated weekly deals beat an auto-sorted “sale” collection on product CTR and add-to-cart rate.
Shop by House
All brands →
Find your brand
Designer staples to niche obsessions — jump straight to the house you came for.
6
CRO · Shop by Brand
Experienced buyers shop by brand recognition. Tier labels (Designer / Niche / Value) help newer shoppers self-sort, reducing navigation friction.
Hypothesis: a brand grid above the fold-2 lifts category depth-per-session.
Social Proof
See all trending →
What the FragComm is buying
7
A/B · Trending (Psychology)
Shoppers want guidance on what’s worth buying. Socially-framed tabs — “blind buys,” “compliment getters” — cut decision fatigue better than a plain product grid.
Hypothesis: intent-framed categories raise clicks-per-impression vs. a generic “popular” rail.
Know what you’re buying
Shop by format
Same authentic juice, different packaging and price. Here’s the difference.
3,200+
Boxed
Brand-new, factory-sealed in original retail packaging — exactly what you’d find at the counter, for less.
Shop boxed →
900+
Testers
The same authentic fragrance in simplified packaging — often without a fancy cap or box. Best value per ml.
Shop testers →
450+
Gift Sets
Curated bundles — full bottle plus travel size or matching body products. Ready to wrap and give.
Shop gift sets →
600+
Decants
Small amounts poured into travel sprayers — try a scent before committing to a full bottle. Niche made affordable.
Shop decants →
New weekly
New Arrivals
The latest drops and freshly restocked classics, added to the warehouse every week.
Shop new →
Up to 80% off
Clearance
Final markdowns on discontinued and overstocked bottles. When they’re gone, they’re gone.
Shop clearance →
8
CRO · Format Clarity
“Tester vs. boxed vs. decant” is the #1 source of hesitation on discount fragrance sites. A plain-language explainer reduces pre-purchase doubt and support tickets.
Hypothesis: clarifying formats lifts add-to-cart on tester & decant SKUs specifically.
Free Shipping Threshold
You’re $53.18 away from free shipping.
Spend $149 or more and shipping is on us — anywhere in Canada, with no added duties at your door.
- Fast fulfillment
- Secure checkout
- Real human support
Cart subtotal$95.82 / $149
Add one more deal to unlock free shipping.
9
A/B · Shipping Incentive
A live progress bar toward the $149 threshold nudges larger carts and reduces checkout hesitation. Placed after discovery, when a cart likely exists.
Hypothesis: the progress bar raises AOV and lowers cart abandonment vs. a static “free shipping over $149” line.
100%Authentic
Authenticity, guaranteed
Every product is sourced with care and clearly labelled — boxed, tester, decant or pre-owned — so you know exactly what you’re buying before you add to cart.
- Verified sourcing
- Clear condition labels
- No fakes, ever
10
CRO · Authenticity
The page is deal-led, but trust still has to be visible before commitment. Kept short and scannable so it reassures without breaking the shopping flow.
Hypothesis: a concise authenticity block lifts conversion among first-time, higher-value carts.
Your next signature, for less
Find your next signature scent — at warehouse price.
Thousands of authentic designer and niche fragrances. One trusted Canadian warehouse. New deals every week.
11
CRO · Final CTA
After value, trust and discovery are established, the closing CTA gives a clear next step — split between proven bestsellers and deal-hunting.
Hypothesis: a dual bestsellers/deals CTA captures both confident and price-driven shoppers at exit intent.
Prototype ADeal-Led Warehouse
Preview device
Review tools
A/B annotations
Metrics panel
FragranceBuy.ca redesign concept · CRO prototype. Product images via FragranceBuy.ca; some prices & figures are illustrative.